Where the Art of Story Meets the Business of Persuasion
What is Story Impact Academy?
In today's crowded economy, filled with noise and distractions, it's getting harder to be heard above the noise. The key is not in being louder than the noise, but in being trusted through the noise. Story is your greatest tool to attract business, establish trust and rapport, close sales, turn customers into fans, create engagement in your team, and motivate people. This course will show you how story can do what data can't. And even better, teach you how to do it too.
Story Impact Academy is an online Story Crafting Training Course, created by award-winning master storyteller, Kelly Swanson (www.kellyswanson.net). This self-directed course will teach you Kelly's secrets to crafting your own powerful stories to help you connect and engage on a deeper level with those you wish to influence.
Read below for three reasons why you should take this course:
Learn How to use Story as a Business Tool
The art of story meets the business of persuasion.
The first key in writing powerful stories of your own, is understanding how and why they work. As with every tool, you need to understand its application before you start to work. There is actual science that proves how stories impact in ways that information and data alone can't. Kelly will teach you the science behind story. Once you understand how it works, it becomes much easier to find story ideas and craft them in a way that gets results.
Kelly will also teach you the three stories of impact that you should have in your business tool kit - no matter what your industry.
Learn An Easy Formula for Crafting Stories
Where writing is made fun again.
Using stories as a tool in business often feels like an overwhelming task, especially to those who don't enjoy the writing process. It is so much easier when you have a step-by-step template that you can use over and over. It takes out all the guess work.
For years, people have asked Kelly to teach them her secret to crafting powerful stories. Kelly has finally taken what was a creative process, and made it into a formula. A simple series of steps to take you all the way through the story crafting process. Instead of a data dump of information, you will sit in on class lessons that walk you through each phase of your story.
Walk Away with 3 Finished Stories of Impact
From data to finished product.
Not just one finished product - but three! This course teaches you the basic steps to crafting stories as they apply to the three most important stories of impact. As you learn, you will be working on your own stories.
Each impact story serves a different purpose, and together they give you the ultimate connection with your listener, no matter what your intent.
Walk away from this course with three stories ready to implement on Monday. You will be amazed at how many places you will find to use these stories, not to mention the tools you need to create many more.
Brilliant, kind, and funny as hell. Kelly Swanson is a storyteller whisperer.
Her Story Impact Academy Master Classes are packaged in a clever, accessible online business model. Kelly quickly gets to the gist of a few storytellers' tales to offer keen insights for storytelling mastery. Where have you been all my life? Thanks,
Margarita Gurri, PhD, CSP, Storytelling White Belt